Home Financing Ninja

How to Market Luxury Homes For Sale - Tampa, Florida

In this day of tighter lending standards causing more expensive financing, I thought that I would take a few minutes to share a problem that I have noticed and am being told about. Selling Luxury Homes For Sale in Tampa, Florida.

Recently, I looked into a report for Luxury Home Sales Tampa Florida available through my local board of realtors.  I am always curious as to what price point of homes for sale in Tampa, Florida is the best to market.

I noticed that there are a lot of Luxury Homes for Sale in Tampa, Florida. Right now today there are 130 Luxury Homes for Sale in New Tampa Florida and  1591 Luxury Homes For Sale in Tampa, Hillsborough County, Florida.  (Now a disclaimer, when I mean luxury homes for sale in Tampa, Florida, I mean homes for sale $300k to $5,000,000) which made me wonder the following questions

Why aren't these houses moving?

Why are they still on the market after several months?

In part one of this two part article, I

am going to discuss customer required items of Luxury Homes for Sale in Tampa, Florida.

Must Haves Items when Marketing Luxury Homes for Sale in Tampa, Florida.

1. Virtual Tour.  This is a sophisticated home, buyers want information, pictures, and media.  You need a virtual tour of your property (We offer one that is up to 20 pictures and automatically uploaded to you-tube, the second most widely used search engine).
2. Pictures.  You need to have more than just the 10 - 12 pictures that MLS will allow.  They need to be big (High Definition) and they need to be many.
3. Video.  Great video tour walking and talking about the house.  Put video on TubeMogul to get more views and eyes on your property.
   
4. Panoramic Pictures.  Room Sweeping, 360 degree views of rooms.
5. Listing Syndication to the major websites.  Ping.FM will allow you to publish to many different websites with one click.
   
6. Optimize your listing information with organic search techniques and persuasive prose.
7. Have a call capture system in place (and use it by calling people back).  Test it now by sending MUSTC to 79564.
   
8. Brochures.  Professional, with QR Codes with information.  The ability to replenish for the cost of paper and ink is required.
   
9. Facebook Fan Page about the property and about the neighborhood.  Offer free reports, combine with other market professionals (such as insurance agents, roofers, maid services, financial advisors, and other  local business in your area).
   
10. Nice Custom Sign that give this information for people to see.

Now right about now, I know that some people are saying the following

But Chuck, everything that you said will cost me $500 to $1000 to get this kind of luxury home marketing. I just don't have that kind of money because the market is so bad right now and I am not making the money like I used to.

Yes, you are correct, everything that I have listed does cost a lot of money ..... (everywhere else).  But with me, EVERYTHING I have just rattled off (and more) is less than a cup of coffee per listing (per month)

But Chuck, I don't have time to learn new software in my quest for top of the line luxury home marketing.  My broker provides this software for us

If you know how to send email, then you already know who to use this program.  As for broker provided software, I promise you, while it is OK, it's not as good.  It is like comparing a Cadillac SUV to a M1-A1 Abrams tank.  Which would you want to use in a time of crisis or to project power.

But Chuck, this does not sound expensive enough, so it must not work well enough to market luxury homes for sale in Tampa, Florida.

Two schools of thought.  First, see my interview with a local agent using this.  Secondly, you can pay me more money then - say ten times as much (but it will still be cheaper than what you are doing, or not doing, right now)

In part two of this blog, I will discuss solution based selling of luxury homes and luxury home financing in Tampa, Florida.  In the meantime, check out my live workshop for luxury home marketing needs.