How to Make Advertising that Sticks at the Top of Your Facebook Page - Social Media Marketing, Tampa FL

No time to optimize this for Google Juice, Gotta Go eat

But really quickly I will show you how to take this

To This - Where clients can come to your page and click to go to another landing page, or wherever you send them to

WATCH THE VIDEO (it's awesome)

Let me know what you think - Comment below, Good Bad or Ugly - And please repost if you found this to be good information

(Off to dinner)

Holiday Apps that You Need | Mobile Marketing Tampa | 813-388-9181 | Tampa SMS Marketing

In this week's video about mobile marketing and the holidays, I talk about three mobile marketing apps that everyone needs while traveling and while living in their home town.

The first mobile marketing app is called "Around Me" - Using the GPS in your smart phone or tablet device, you can get information on ANY nearby POI (point of interest) - Hospitals, parking lots, ATM, restuarants, etc.

This application goes to show that business's need more than ever to correctly optimize their Google Places Listings or make one.  The Around Me App was the first app to use the Google Location API as well as Google's Dynamic mobile advertising.

See the video for the two other creative mobile marketing apps.  The third mobile marketing app is one that every single parent needs.  In fact I bet my parents wish that they had it back in the seventies and eighties while on all those cross country trips.

Don't take my word for it, click on the banner (right below there) and watch the mobile marketing video.

Please, re-blog this if you found this interesting
Please, comment below and let me know your thoughts
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Stay Tuned

Yours in Mobile Domination

Made Personally for YOU!!!!

In this week’s tip, Chuck with Florida Mobile Fusion, Tampa's Mobile Marketing Small Business Expert and premiere mobile marketing management firm shows you a really neat way to have your own personalized radio station and listen to only the tunes you want to hear! Check out the video and please comment below. Feel free to forward this or any of my tips to your friends and family!

For all your needs for QR Code Marketing Campaigns, SMS Marketing Campaigns for entrepreneurs and small to medium business, remember Florida Mobile Fusion

We are now found on facebook as the Mobile Marketing Animal. Make sure to follow our fan page for more Mobile Marketing Business Tips in Tampa, Florida

As always, if you find this helpful, please reblog it and comment below to help my google juice. If you would like this customized to your borrowers or to realtors, let us know

The Great Debate: Discounting Commission and Building a Niche, Part Two - Plant City, Florida

Yesterday in Part one on my three part series about the Debate of Discounting Commission in Plant City, FLorida, I spoke about what I thought was the basic reasonings (arguments) of the whole discounting commission debate.  As I mentioned, it seems to be a hotly contested debate.  Some people would not do it whatsoever, others might.

To them I would say, 6 bilion coupons users, cant be wrong.  Look at Groupon.com - They have 34 million opt-in's

I did some more thinking about this, especially after doing some review about discount brokerages and Redfin.  I remember starting to read that thread a few months ago.

Let me first warn you, this is NOT Redfin.  I am not suggesting to any real estate agent that they rebate a full one percent or greater of their commission, especially if they work for a larger brokerage who is already getting part of the commissioned fees.  The highest my model will discount is $10,200 (based on a $1M listing (both buyer and selling)and a three percent commission).  Nor do I claim to know everything.  All I am giving is food for thought of something that is working for me.

Yesterday I parted with a question that after 40 view and 30 clicks, no one else seemed to dare answer (Maybe they did not get that far down in the article).  So I am going to ask it again

Would you as a realtor or loan officer being willing to give up 17% of your commission if your local insurance agent (or CPA, or divorce attorney, or Financial Planner or Title Company) that you do business with came to you with their entire database for you to market to?

Let me ask another way.  If I called you and handed you a lead with a stipulation of 17% referral fee to be paid directly to the client? (Don't try to lie, you know that you would JUMP at the chance)

Today, I will give your some pointers on database building with this concept, Discounting Your Commission - Plant City, Florida.  It is my belief that he (or she) who has the biggest database will win (as long as your are consistently following up with that database)

Would you rather want to market to a 5000 person database or to Ten 500 person databases.  It would be much quicker to do the latter, rather than build, develop, and cultivate to 5K members.

One important factor that this business model must have is being able to invite other professionals into and marketing to their databases.  Now I am not referring to the whole discount argument.  There are a surprising number of agents and professionals (insurance, stagers, mortgage, warranty, etc) that do not do this.  Do a joint video with your favorite professional with a call to action of visiting each other for thier needs.  (Such as an insurance person telling to visit the realtor for all the specific needs a realtor can fill and a realtor telling thier database to check out the insurance person - You are smart, I am sure you understand what I am saying)  This can also be done in the community with a local HOA board president, PTA person or principal for your local school, or an elected official.  Key Point Have the other person send the video / email out to their database since you are going to send it out to yours

My favorite is the local fitness center.  I offer coupons and leave a letter for members of the local fitness center and I send that same coupon (as determined by the fitness center) to my database also

This same idea can be done with other professionals - Professionals are defined as the following: Tax Preparers, Attorneys, Financial Planners, CPAs, Tax Attorneys, Bankruptcy Attorneys, Realtors, Mortgage

Others to include would be the AVON lady down the street (or any other similar type).  Your own nieghborhood and those nieghborhoods of the partners (listed above)

Now Here is where it gets fun - Offer this to a certain niche.  A local city (see Plant City Home Benefits - Plant City, Florida), the military, a certain military base (if there is one close to you that you can visit) your city's hometown heros (police, fire, first reponders). 

Most of us are members of the local chambers of commerce, BNI, Kiwanis, etc. Last but not least however, don't forget the employers in your city or state. Offer this as a Corporate Real Estate and Mortgage Benefit to your local employer.  One stop shop for buying homes, selling homes, home related services, professionals, etc

Oh no, that would never work.  I hate to say that it does.  It does not work on it's own at first - You have to tell the masses (Build it and they will come)

So lets look at the numbers of the Database

Insurance Database                                        2000 members average
CPA (working with business clients)                   5000 members average
Local Businesses (Mom and Pop)                         10 members average
Home Service Provider                                      300 members average
Local Police Dept                                              100 officers
Major Area Business                                        2000 employees

Total So Far                                                    9410 new members for you
Ratios     (One deal every 200 people)                  47 new deals

All because you offered a small amount of you commission as a discount if that company endorse you as the go to professional.

In my next article, I will cover what you need to have when rolling something like this out.

If you found this of interest, and better yet of use, please reblog this out to help with my link building.

Hey Mr/Ms Realtor: Are You One of the 0.1% ??

Tech Tip Thursday was on hiatus this past Thursday, partly because your's truly did not realize that the week was nearly over.

Between Realtor Agent Assessments and funding purchase loans, it has been a busy week.

However, after working in my wood shop today, I came in to the computer to sit down and catch up on some works.  I have some HTML forms to write for my new project. 

I always like to see what was featured on Active Rain.  I get a lot of ideas piggybacking from what others talk about. Today it is Ginny Gorman and her article about "Are You Posting to YouTube Yet?"

So today I will talk about the importance of Video, Virtual Tours, You-Tube and how these simple FREE strategies will increase your closings next month and next year.

Now, the reason why I chose, Video, Virtual Tours and You-Tube  is because these three are interconnected.

VIDEO

Everything today is nearly Video -- Video Conferencing, Video Surveillance, Video Court, Video Blogging, Video Games, etc.

According the NAR, less than .1% (One Tenth of One Percent) off all realtors are using video right now. Yet video outpulls simple text at an astonishing 8:1 ratio

The reasons that agents wont do video are many.  The top is technical expertise, cost factors involved, and what to say.  There are a multitude of reasons (I don't look good, bad hair day, bad face day, fill in the blank here).

So keep reading if you are willing to change.  If not, then close your browser now

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Problem: I don't know what I would say

Solution:  I have four years of things to say at a rate of one per week.  This can be for referral partners and for your typical buyer or seller as a video tip of the week.  Oh yeah, birthday wishes in video, along with holiday wishes go a LONG ways

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Problem: I don't know how to upload, where to upload, or how to get my message out

Solution:  Can you cut/paste and send an email?  Yes, ok keep reading then

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Problem:  Video costs too much

Solution: This is not really a problem, just an excuse.  But to those of you thinking that, FREE is NOT EXPENSIVE

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Problem: Bad Hair / Face Day

Solution: How cares, Be Like Mike and Just do It

One of the best things that a realtor can do is upload a virtual tour to YouTube.  60% of all searches were of VIDEOS.  Now I know that there are those nay sayers out there, Virtual Tours are expensive.  Yes, if you flock to those sites that promise everything and deliver nothing.  But if you are interested in the $1.00 Virtual Tour, then you should really keep reading

VIRTUAL TOURS

$1.00 Virtual Tours are uploaded to YouTube Automatically.  It is a well known fact that over 80% of people start there next home search on .................... THE INTERNET.  If you would like to know more about the very inexpensive strategy, Read (See) My Interview (in video) of Tim Terpening with Keller Williams New Tampa.  And see what success he has had with Video, Virtual Tours and You-Tube

So are you going to be one of the 0.1% ? Are you going to implement a dynamic and free strategy or are you going to keep complaining about the market and not selling homes

Start Your Agent Assessment today in the Privacy of your home or office.  Learn how to crush your competition and get the Perfect Listing Every Time

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PS Brian Stevens and Frank Garay (of Think Big, Work Small) are going to be at the Video Marketing Roundup in Dallas on Dec 10 - 13th. They are going to show me how to implement video on a broader scale to get referral partners, buyers, sellers, business, etc. I will have the legal ability to show you what they will show me. If you want to go in person, then let me know. If you cannot go, then sign up to see the abbreviated format via live training when I get back after Christmas (by leaving a comment "I want to be Better in 2011)

While you are at it, subscribe to my weekly video tip series. You can even subscribe your clients to the same tip series also

Make it Easier for Your Clients to Call You

It can be said that the easier we, as housing industry professionals, make it for our clients to call us, the more calls we shall receive.

So, below is a quick DIY video of how to make YOUR telephone number stand out in your recipients email box.  Combine this with a weekly audio or video tip, you should start to reap more profits by closed transactions over the next 90 days.

If you found this helpful, please re-blog it or email to someone else for me. Thanks for your support!

Whose's Your Bud?  

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Bank Real Estate Solutions: How a Realtor Sells A Short Sale in 27 Days at Full Price in Tampa, Florida

There are many steps that go into selling a home, whether it be a short sale, traditional or FSBO listing.

A few months ago, there was a challenge for other AR Members to call on a new member once a day and introduce them to AR and related benefits.  This could be to offer help, say hello, network, whatever.  Two days ago, while sitting in my new office, I checked thru the new members and saw someone's name that I had spoken to before in Tampa, Florida.

Introducing Angeline (Angie) Ogle-Clarke and Bank Real Estate Solutions:

Why is BRES different? Bank Real Estate Solutions is a very unique model.  It solves several issues that surround the safety and security of vacant homes for sale in Tampa, Florida. Where as a Vacant Bank Owned, Short Sale, REO, or Traditional listing screams "Come break in and take my copper piping or destroy my air conditioning unit" or "Attention all transients/vagrants.  Come squat this home and destroy it". BRES employs a unique marketing idea that protects and guards the listing by incorporating Human Staging.

Vacant homes linger and lag on the market, pulling down values. A vacant home gets less traffic than that of an occupied home.  An occupied home gets less traffic than that of a staged home.  A staged home get less traffic than that of a home with an open house.  This applies equally to traditional listings, short sales, or REO.  And if your (or your client's) homeowner's insurance finds out the home is empty, expect a cancellation or increased rates, which will only compound the situation.

How does this help?  By partnering with her resident partners, Bank Real Estate Solutions brings the home up to "model ready and quaility".  Whether this involves drainage and acid washing a pool that was a new frog habitat, to yard upkeep, to light remodeling if neccessary.  Once done and ready to unveil to the world, she then holds a major open house.  The house is staged with furniture and a live human being until the sale closes.All the while, keeping the house in pristine, model condition and agreeing to show the house at any point in time and holding open houses, as neccessary.

What's in it for you?  As a realtor, you will sell your client's home faster, for more money, without the commission split. As a homeowner, you will sell your home faster and for more money, all the while being safe guarded and secured.  As a resident partner, you pay a monthly membership fee that is less than market rent for the specifics of the house.  (These dollars are then translated to mass marketing advertising in the form of radio, tv, single property websites with HD pictures, Virtual Tours, Video, etc). The homeowner and realtor do not pay anything to Bank Real Estate Solutions in any form

See my interview with Angie Clarke, Owner and Founder of Bank Real Estate Solutions:

See the Live Example and the Subject Home Of This Blog:

 Since this house is already under contract, you can find more homes like this.  Find Foreclosed Homes in Tampa, Florida

How to Improve Your Credit Score in Tampa, Florida

In part one of this two part series, I discussed: 

• What determines insurance rates
• What determines credit scores
• And the third point

In part two, you will learn 

•  
  • How to fix the problem and become a trusted advisor to your clients
  • How to use a simple yet often ignored strategy to Sell More Homes
  • Possibly enjoy a second stream income

Credit Repair Firms / Attorneys

Now I know what the nay sayers are going to say (cause I used to be one)

It doesn't work or it is a scam --- Yes there are scams out there.  Some range from taking as long as possible to fix credit at 100 per month, to a simple $500 and nothing ever gets done

Here is the living proof -- Before and After Credit Reports

How Can this help your realtor or origination business

70% of people who contact you don't qualify to buy a home.  Due to divorce, bankruptcy, short sales, identity theft (This is a perfect strategy for a realtor who specializes in short sales)

Does it help if you can pull an extra deal or two (or more over time) per month.  Three out of every ten people will listen to you and join this service.  That equates to more deals every month.  Again, $300 per month isn't that good -- but it is when you have that person come and buy a home from you.  Considering the average home price in my area (Tampa) is 139,660 (Nov 2009, per Standards and Poors Case Schiller Indices), so lets do the math, shall we -

139,000 x 3% = 4170 x 3 average deals per month = $12,510 x 12 months = $150,120

Guys, it's not rocket science.  Who wants to attract more buyers while doing nothing.  Send your credit challenged client to your own on demand TV about ---- credit repair, or buying a home (or whatever you want to talk about)

Become an affiliate or join my group.  Either way, I will help you Sell More Homes, Close More Deals, Earn More Money

Realtors, does your current preferred mortgage person offer this to you? Or do you have to throw away all credit challenged borrowers.

FHA Rules are changing on 1 APR 2010.  Soon people will need another solution to get into a home of their dreams.  Offer a solution and take away the referral and repeat business.

How Your Credit Score Affects Insurance Rates in Tampa, Florida

In today's article you will learn

1. What determines a credit score
2. What determines insurance rates
3. How they are inter-related

In a recent launch of new technology in my office, I decided today to talk about an often overlooked segment of a real estate agent or mortgage person's business

CreditScore Improvement

Now it is no secret that insurance companies tie the cost of rate premiums (and their compensation) to two major things: 

• Credit Scores
• Job Type

In fact, MSNBC, in the extreme recent past (ie. the last week) did an article about this very thing.  In this article, the Property Casualty Insurers Assoc. of America (lets call them PCIAA for short, shalll we) stated on record that someone who has lost employment (voluntary or not) and their credit score drops (most fo the time it does) is more likely to file an insurance claim! AND THEY CAN PROVE IT!

HUH??? (Imagine the deer in the headlight look)                                                     

• What happened to the good ole days of those who drove more had higher insurance rates
• What about those of us how are chronically late for work, therefore, a little more heavy footed
• And my all time favorite (now that I am older) -- What about those of us just learning how to drive

Now I am not going to spend a lot of time on the Cliff Notes of the article.  Go read it yourself.

Lets talk about some interesting information about what makes up a credit score

1. 30 - 80% Balance to Limit Ratio (maxing out a credit line)          10 - 44 points each
2. Have a 30 day late payment                                                    60 - 110 points (each)
3. Debt Settlement (this includes short sales)                                45 - 120 points
   1. (With the exception of short sales, you get hit with income taxes)
4. Foreclosure                                                                            85 - 155 points
5. Bankruptcy                                                                           125 - 230 points

We all know of debt collection agencies and human medical billing people.  These guys will destroy credit with a second thought, all because of an error in coding the medical bill.  All of a sudden it gets put on your credit report, and then everyone else (using the Universal Default Clause) slashes your credit lines, Ups the interest rate, cancels your accounts, and thus the down ward spiral begins

And we all know what happens when credit scores go down -- Insurance Rates (and yes, this does usually encompass health insurance) go up, Credit Card Rates go up or are non existant, Deposits on utilities become the norm -- Your life becomes a world where cash is king

In essence, it becomes more expensive to be credit challenged and poor.  An endless cycle

In my next installment, I will discuss how this intertwines with the Real Estate Industry and how it will help you