Four Parts of the Real Estate Sales Cycle: Customizable Realtor Listing Presentations
In my first part of this series, I spoke about the need for Customizable Listing Presentations for Realtors, as needed by Ron Tissier, Atlanta Luxury Real Estate Agent, Atlanta, Georgia.
In this part, I will discuss the Four Parts of the Real Estate Sales Cycle and how this customizable listing presentation by E-Property Sites will help you gain one more listing per month by meeting the normal needs presented by the Four Parts of the Real Estate Sales Cycle.
Lets begin with some facts.
- Approximately $5.7 Billion in spending power is held by the 25 - 35 age demographic
- This age demographic predominantly uses mobile and SMN technology to search and buy products
"These are the facts and they are undisputable." (Kevin Bacon, movie "A Few Good Men")
What will this customizable realtor listing presentation do for you as a real estate agent
- Crush your competition
- Secure higher commissions

- Attract more prospects looking to buy and sell
Part one: Attracting the Listing.
What challenges are there when attracting and searching for people looking to sell
- This customizable listing presentation will help identify those people who are looking to sell
- Those potential sellers contact you
- E-Property Sites listing system will help you stand out in a community or neighborhood
Part Two: You have the listing appointment. Now what?
Once you have accomplished step one, finding someone who wants to sell, what challenges does a real estate agent face when presenting during the listing appointment.
- E-Property Sites customizable listing presentations will help you with being beaten by your competing agent
- It will help with the often requested commissionecty (or being asked to list the house for less commission)
- Overcoming the challenge of getting that listing agreement signed
Part Three: Actual Property Marketing
Ok, so now, the realtor who has made it this far, this is the most critical part of the Four Parts of the Real Estate Sales Cycle is having customizable realtor listing presentations that effectively yet inexpensively market the listing.
- How much money should be spent when marketing a property for sale
- Where should the marketing concentrate on
- How much time should be spent
Effective marketing has to be - Inexpensive, Easy to use, yet efficient
Part Four: Post Sale Marketing (The most important, yet least concentrated marketing area of the sale)

Post sale marketing is where we fail the most, both as realtors and as loan officers. We are not actively seeking referrals and "making clients for life" as we promised we would do. Post sale marketing has to cover these three points.
- Inexpensive and time efficient. More than just an email once per quarter or holiday cards
- Post sale marketing has to be flexible
- It has to be able to change with the times and technology
If a realtor misses one of the above stages, then it can be safe to say that they are dropping one deal per month. One average, this is costing realtor $6200 annually (according to NAR Realtor Income Study)
Benefits of using E-Property Site Customizable Listing Presentations
- Get More Listing Appointments (more time to swing the bat, so to speak)
- Win More Listings on the spot
- Market properties better for more buyers and listings
- Better "After the Sale" marketing to get more sellers and referrals
- Brokers: Recruit Talent
- Financial Benefits: Save 95% on your listing costs immediately (with more whistles and bells)
The average realtor has five minutes to present a customizable listing presentation to the average seller. There are five game changers in the marketing game
- Property Websites
- Full, HD Virtual Tours
- Mobile Optimized property websites with three sources of text call capture technology (a must have)
- Posting Tools (post more properties in less time - approximately 30 seconds)
- Full color custom signs that are high quality and will save on average 80% of your sign budget (no minimum number to buy)
Other Items that you can use for marketing with this customizable realtor listing presentation
- QR Codes Technology
- Virtual Tour is Auto Uploaded to YouTube
- Panoramic Pictures
Get the Perfect Listing Everytime
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Get the Perfect Listing Presentation everytime with E-Property Sites Customizable realtor listing presentations
In part three (tomorrow), I will discuss what new changes have happened recently (as in yesterday) with Active Rain and E-Poperty Sites. In the meantime, check out the E-Property Sites Customizable Listing Presentation Video and You - Tube Channel
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Chuck Ward
Executive Director Florida Mobile Fusion |
Office: 813-388-9181
Email: chuck@floridamobilefusion.com Web Address: http://floridamobilefusion.com
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Good information - thank you for your post. I will share this with our listing department.
Good stuff! Working with many agents on listing presentation techniques I have found that using a listing package can be very helpful with your listing presentation. If you get a chance please check out http://prelistpackage.com They have a lot of useful tools, templates, tips and scripts to make your job much easier during the listing presentation. Thanks for sharing!
Joy: Thanks. I might even do a demo for you based on a listing
Kevin: I dont normally do this, but commenting on another's post trying to sell your own items just aint right. But since you opened the door, let me give my two cents worth
Your product cost $99 and encompasses what to say, tools and templates
Mine costs $1 per listing per month, and covers - well a LOT more than that what to say, templates and tools.